The company was established in 2007. It began as a subsidiary of the major American connector manufacturer Molex; in 2014, it went independent through an MBO by the current management team. Now is what you would call its second formation.

Since beginning sales of our own final brand earphones in 2009, our way of thinking regarding good sound quality and designs that differ to those of other major electronics manufacturers has garnered attention, and we have built our own unique place both in Japan and abroad.In Europe in particular, our products are not only sold at high-end audio shops, but also at high-quality department stores and famous lifestyle shops such as Paris’ Colette, and our sales increase steadily every year.

Products such as earphones and headphones belong to a category known as current electrical appliances whose value is the greatest when they are brand new.We, however, would like to create earphones and headphones that people have an affinity for and continue to use in much the same way they have with a mechanical wristwatch, the kind that will be valued as an antique in the future.To that end, it is necessary to embody the design of the product and the way in which it is considered, including the repair system, as a concrete organization or structure.

Our brand concept is simple and has not changed since the company’s inception - “The comprehensive pursuit of things that are fundamentally right”.I n our pursuit of this, we have actively adopted cutting edge technology such as 3D printers. We believe that such a pursuit is what creates a brand.